You only have one chance to conduct your auction. You can't do it over if you're not pleased with the result. There are several important key steps you must follow to ensure that your auction is remembered as one of the successful "HOT SALES" of the season.
Step One: Hire the Right Man for the Job
The first and most important step is to hire the best auctioneer to manage and conduct your auction. Your auctioneer must have the skill, personnel, equipment and resources required to perform those key steps to MAKE YOUR AUCTION THE ABSOLUTE BEST IT CAN BE.
Step Two: Drawing the Crowd
(Advertising and Marketing)
Lackey Auctioneers have the market plan to get all of the right bidders with the buying power to your sale, and the reputation for running a professional, honest auction. Advertising and marketing are essential keys to a successful auction. No auctioneer regardless of his skills as a bid caller can get the top price for your merchandise if the right bidders are not in attendance. In today's market you cannot rely on the local crowd to give you the top dollar your merchandise should demand. Our goal at lackey Auctioneers is to reach every potential bidder with notice of your sale or place an absentee bid on your merchandise. Our marketing staff use all these media to notify all the bidders looking for your items.
Newspapers: Our experienced marketing team customizes the coverage to fit the demands of each auction sale utilizing a network of excellent papers including: The Western Producer, Regina Leader-Post, Weyburn & Estevan This Week, U.S. Farm and Ranch Guide, local papers and assorted "trade" publications.
Internet Advertising: Our Web site displays itemized lists of all upcoming auctions complete with full color photos. This on-line auction information is available to literally millions of potential
bidders all around the world, 24 hours a day, every day. Our proxy bid e-mail service makes it possible for purchasers who cannot attend the auction to bid.
Auction Posters: More than 500 auction bills are posted at sites throughout Saskatchewan, Manitoba, Alberta and the northern US Our mailing list constantly updated to include active dealers, collectors and buyers through the area.
Following Crowds and Word of Mouth: Lackey Auctioneers have built a reputation over the years for conducting auctions that are efficiently organized, fast-paced and enjoyable to attend. As a result there is always a large group of collectors, dealers and auction enthusiasts that attend every auction.
Catalogues: Lackey Auctioneers have been publishing a seasonal catalogue of "Upcoming Sales" for several years. Last year the catalogue had a circulation to more than 50,000 prospective bidders.
Step Three: Presentation
(Getting Ready For The Big Day)
For those people who need help in preparing their items for auction, we make sure you have the help you need. Whether you need someone to handle the entire auction set up, we have experienced, helpful staff to make your sale the best it can be.
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Step Four: State of the Art Equipment
(The Right Tools For The Right Job)
Sound Truck: Our trademark bright red auction truck is well known by auction attenders for its state of the art wireless sound system which enables bidders to hear every word the auctioneer says clearly and participate in the bidding from anywhere on the auction site. Our sound truck also plays lively music before each sale to relax and cheer the crowd to get them into the buying mood.
Mobile Office: Our service includes a customized Class "A" motorhome cashier's office to make it convenient for bidders to register to bid and settle up after the sale.
Washrooms: We supply and deliver clean men's and ladies deluxe washrooms for our bidders at every sale.
Cashiering System: Your auction is electronically and manually recorded using the fastest most accurate "Missouri" clerking system available.
Step Five: Auctioneers and Ringmen
(Getting Every Dollar)
Lackey Auctioneers was started by Herman Lackey in 1944. Herman, in a remarkable career of more than 50 years, built a reputation for honest, well run auctions that consistently achieved the highest prices in the industry.
Herman was joined in 1979 by his son Kevin who has continued the family tradition of excellence in auctioneering.
Auctioneers: Kevin Lackey has been auctioneering full time for 20 years and has managed and conducted more than 1,300 successful auctions. Kevin is also a licensed Real Estate Broker and a Certified Appraiser. Auctioneers Dave Hoff and Bob Clay complete our team of experienced auctioneers at every sale. They have the experience, skill and determination to get every possible dollar for every item they sell for you.
Ringmen: Every member of our experienced staff enthusiastically hustles to answer bidders' questions and relay their bids. This creates a unique, exciting, fast-paced auction atmosphere.
Step Six: Security
Lackey Auctioneers are fully licensed and bonded and we carry $2,000,000 of liability insurance. All bidders are registered and identification is filed when they pick up their bidding card. Our terms of sale verify funds before items are removed from the sale.
Saftey is a priority on sale day, we work with you to stop accidents before they develop.
Our clerks electronically and manually record the auction to assure accuracy, prevent disputes and speed up customer service.
Step Seven: Accounting And Prompt Payout
When the auction is over our cashier will provide you with a complete itemized list of each item sold, the sale price, and the purchaser. Our cashier also collects any GST or PST tax applicable from the buyer and remits the taxes directly to Revenue Canada for you. In short, you receive a complete balance sheet of all funds incoming and outgoing to make your post sale record keeping simple. Finally, you receive a prompt cash payout in full within days of your sale.
The First And Most Important Step Is Yours
Entrust your farm machinery or farmland sale to Lackey Auctioneers, offering professional auctioneering and real estate services. South Saskatchewan's leading auctioneers with a reputation for consistently acheiving the highest prices in the industry.
Competitive Rates
Lackey Auctioneers offer a competitive rates which vary with quantity and type of items being offered for sale.
Every auction is different - we will come to you to take an inventory of your items in order to offer you the lowest rate possible. However, our service never varies whether you have a single consignment or the largest of auctions - you are guaranteed the first class service of Lackey Auctioneers.
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